Category: Covid-19

Covid Featured Case Study-Setting the stage for some extra festive fun

Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...

Covid Featured Case Study-A seriously satisfying solution

At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...

Covid Featured Case Study-Guest Visit by Promotigo

We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel...

Covid Featured Case Study-Critical Worker Donations by The Work Perk

We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...

Covid Featured Case Study-RNLI Fundraising Campaign from Whistl

In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...

Covid Featured Case Study-One Million Meals from TLC Marketing

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...

The IPM celebrates the promotional industry’s work during the pandemic

As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...

The Big Issue launches TBI TV SVOD channel as organisation continues to diversify revenues and drive greater impact

The Big Issue (TBI) has launched SVOD channel The Big Issue TV in partnership with Alchimie as its latest innovation in a year of seismic digital change for the social...

Five ways to support employees’ physical health whilst remote working

One year on from the first COVID-19 lockdown, Cheryl Lythgoe, Matron at Benenden Health, offers advice to businesses on how they can support employees’ physical health...

ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW

2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...