Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.
The company, which is headquartered in Bramhall, Cheshire, launched its Brazil operation at the end of 2016 with offices in Rio de Janeiro and Sao Paulo.
Inspire creates travel platforms and programmes for businesses looking to offer incentives for customers and employees, and will use its new base in Brazil to target the South American market with its solutions.
Peter Pantelides, Managing Director of Inspire, says: “We’re continually looking for business growth opportunities and identified Brazil as a key location to base our first operation in South America. We were aware of a high demand for travel-based sales promotions and already had strong contacts in the area, so we’ve pooled our knowledge with their outstanding relationships to form what we believe will be a strong offer to the market.”
Inspire, which has seen its turnover increase by 15% in 2015 to £17.7 million, expects the new arm of the business to generate in excess of £1 million worth of revenue within the first year.
Benjamin Ahrens, International Sales Director at Inspire, adds: “We have seen a huge interest and excitement from potential clients in the region already. It’s early days, as we are a ‘new product in town’; but, following market research, we are confident that our offering will be a huge success. We anticipate our ‘Free Flight Voucher’ campaigns to be of particular interest, as it’s a brand new concept in this part of the world which has received promising feedback during market research. Inspire has already delivered a number of similar campaigns for the likes of Samsung, Carrefour, Philips and Santander, which achieved exceptional results for our clients, so we’re excited to be able to offer these services to clients in South America for the first time.”
Inspire now has operations in over 20 countries, inclduing Germany, the UAE and Russia, and works with more than 250 global travel partners, including Expedia, Kuoni and Thomas Cook. Recent growth has been driven by the success of the company’s flagship product, The Inspire Travel Card (pictured). Launched in 2005, the Inspire Travel Card works as a physical or digital gift card which can be preloaded to any amount for recipients to use when booking travel through Inspire’s dedicated ABTA, IATA and ATOL licensed agency.