Tag: brand activation, campaign, change, industry, news, over time, sales promotion
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
UK leads European IMC Awards pack
The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...