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Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...

No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the country giving away free Budweiser Prohibition Brew to UK consumers and help them ‘drink smart’ throughout 2018.

Budweiser Prohibition sampling helps keep Britons on the wagon

No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home campaign, plus a sampling drive through Tesco.

Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager.

Budweiser US partners Lyft for Prohibition lager launch

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in the Third Round of the tournament by giving Plymouth Argyle football fans thousands of free beers in recognition of their team’s fear in securing a draw at Liverpool FC’s home ground, Anfield and the fans’ dedication – many of them made a 580 mile round trip to cheer their team on.

Budweiser gives Plymouth Argyle fans free beer

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer, delivered by a helicopter with FA Cup winner David James on board.

Budweiser rewards The Emirates FA Cup underdogs

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer,...

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home.

Budweiser partners Uber for responsible drinking drive

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...