Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the beer brand’s TV advertising on Sky Sports.
Budweiser has also revealed details of a range of other off-trade promotional activities which celebrate its ongoing global association with football, which includes its role as the official beer brand of the Emirates FA Cup.
Retailer partnerships include activity with Sainsbury’s where shoppers who use their Nectar cards to purchase Budweiser products will be placed into a ‘swipe to win’ prize draw
Shoppers will also be in the running to win one of 10 personalised and Budweiser branded 11-a-side football kits created via Nike kit builder; an online platform from Nike that allows users to design their own kits for themselves or their team.
Other retailers, including Tesco and convenience stores, will be running promotions with Budweiser offering the chance to win Emirates FA Cup tickets, signed FA Cup merchandise and football kits.
As Official Beer of the Emirates FA Cup until 2018, Budweiser will launch a number of other on and offline activations. These include a partnership with Amazon centred on an online Emirates FA Cup game, hosted on Facebook. The game enables users to guess which teams will win Emirates FA Cup matches for the chance to win Budweiser Amazon Pantry Vouchers.
Laura Salway, senior brand manager at Budweiser, says: “Budweiser has a long-standing association with football, and we’re undertaking more activity than ever this year to support important football occasions taking place throughout 2016 – this includes the Emirates FA Cup and of course, our own Dream Goal competition.”
Salway adds: “Our off-trade activity will further cement Budweiser’s association with football, whilst allowing participating off-trade establishments to maximise on the occasion with exclusive, exciting offerings for customers.”
Budweiser is also looking to partner with Pringles to target football fans to ensure that they have all the snacks they need to watch the football in style.