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Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added H2Oomph’.

Highland Spring runs ‘Life, with added H2Oomph’ prize push

Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added...

Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to Rome, two nights’ accommodation plus sightseeing and a meal at a top restaurant.

Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo

Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...

Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors.

Strathmore adds runner Laura Muir to brand ambassador roster

Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of McCoy’s.

McCoy’s ‘Win Gold’ £10,000 prize promo returns

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...

Batchelors Peas has partnered with Betfred Super League rugby for the third year running and will support the league with an on-pack promotion across 21 million cans of Bigga Peas, Chip Shop Style Mushy Peas and Original Mushy Peas.

Batchelors Peas backs Betfred Super League link with Canada trip promo

The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...

Stella Artois, AB InBev’s premium beer brand, has announced a new UK promotional campaign as part of its global partnership with Water.org, aimed at helping give people in the developing world access to clean water. In the US, consumers can help provide water for third world inhabitants by buying special limited edition Stella chalices designed by local artists (image above shows the Indian chalice).

Stella Artois x Water.org announces Off Trade activity to help end global water crisis

Stella Artois, AB InBev’s premium beer brand, has announced a new UK promotional campaign as part of its global partnership with Water.org, aimed at helping give...

Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street, London, and will serve a range of Creme Egg inspired treats against a backdrop of a display of Creme Egg “hunting paraphernalia.” All proceeds from selling tickets will go the The Prince's Trust charity.

Cadbury launches Creme Egg Camp experience

Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...

Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the chance to win their own break to the home of Peter Rabbit and Beatrix Potter, the Lake District, plus other Peter Rabbit-themed prizes including tote bags, bunny ears and carrot pens.

Cadbury partners Sony for Peter Rabbit film release

Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.

Time to shine – IPM Awards 2018 entry opens!

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...

Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country.

Cadbury give fans the chance to win a day with a Premier League ‘Legend’

Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....