Tag: food, industry, industry news, Institute of Promotional Marketing, IPM, on-pack, on-pack promotion, retail
Welcome to Yorkshire with Jacksons
Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons. The...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
Mando and Forthglade launch ‘Win a Camper Van’ click to win promotion
Mando and Forthglade Pet Food have teamed up this spring to give consumers the chance to win outdoor rewards. Consumers who purchase special packs from the Forthglade...
Whole Earth reveals special Team GB pack
Whole Earth, the UK’s leading peanut butter brand owned by Wessanen UK, is set to launch a limited edition pack to celebrate the brand’s partnership with Team GB...
ZEAL Creative launch Kitkat ‘Make a Break’ promotion for a second year running
For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning...
Weetabix offers new Any-Which-Way-A-Bix on-pack promotion
Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year. As an extension...
Energizer partners with Booking.com to offer consumer longer lasting holidays
Energizer, makers of the world’s longest lasting battery, is helping consumers make their holidays last longer by teaming up with Booking.com, one of the world’s...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
Plenty launches on-pack activation for guaranteed rewards
Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello...
Quaker Oats offers consumers the chance to win a Nuffield Health package
Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...
