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Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in partnership with music and discovery app, Shazam.

Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

Glenfiddich launches new campaign for Experimental Series

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal offers in multiple countries.

McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...

Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London’s Southbank, offering Londoners free Aperol Spritz serves when the 20 foot wide Aperol sundial strikes ‘aperitivo hour’ at 5.00pm.

Aperol brings Spritz Sundial Social back to London South Bank

Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology developed by Norwegian NFC experts, Thinfilm.

El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...

Lifestyle brand Weber, the world's best-known brand in barbecuing, is promoting the launch of its new grill, Pulse, with a European roadshow appearing in 11 separate cities over 12 weeks.

Weber launches Pulse Grill with roadshow visiting 17 European cities

Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...

Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.

Carabao £1m prize giveaway

Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever...

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership combatting marine plastic pollution to the global stage by hijacking iconic symbols of paradise for today’s World Oceans Day (June 8th 2018).

Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...

Auditoire, Luxury Makers, DOIT!, GMR Marketing, and, from the UK, TRO.

Omnicom creates global ‘borderless experiential network’

Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...