Home Posts tagged FIFA World Cup
Tag: AR, augmented reality, celebrity endorsement, Coca-Cola, digital experiential, digital Out of Home, DOOH, experiential, experiential marketing, FIFA, FIFA World Cup, Football, Grand Visual, OOH, Out of Home, photo activation, sponsorship, sports, sports sponsorship
Coca-Cola celebrates FIFA World Cup with AR football experience
Jun 25, 2018
London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...
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Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
May 11, 2018
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
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Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
May 03, 2018
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
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