Tag: alcohol, beer, brewpub, event marketing, experiential, launch, music, stunt
Goose Island Beer hides giant goose heads around Shoreditch
Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st...
BrewDog to host its first London beer and music festival
Independent Scottish brewer, BrewDog, will be hosting Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10th November 2018 at The Copper...
Carlsberg UK encourages shoppers to use less plastic
Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings. To...
Brewgooder to let drinkers pay what they want for lager
Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager. Since 23rd October, 1,000 six-packs of...
Beck’s marks launch of new label designs with event and partnership with Print Club London
Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...
Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
Asahi Super Dry uses partnerships, immersive experiences in summer campaign
Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
