Tag: alcohol, experiential, food, Institute of Promotional Marketing, IPM, soft drinks, sponsorship
The most successful National BBQ Week – ever!
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...
Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....
Just Eat! @ The Drive-In with POD
As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the house for a safe...
Lastminute.com paints London pink with London Eye sponsorship
This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the...
London Eye announces headline sponsorship with lastminute.com
The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Jägermeister in Big Chill pop-up forest takeover for London Cocktail Week
German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
2018… a fallow year for UK festivals?
Oct 04, 2018
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis When Glastonbury, a festival the...