Tag: Capital Radio, Capital Radio Jingle Bell Ball, carbonated beverages, CCEP, Coca-Cola, Coca-Cola European Partners, competition, competitions, digital, entertainment marketing, event marketing, music, music festivals, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, retail, shopper, shopper marketing, soft drinks, sponsorship
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Jägermeister in Big Chill pop-up forest takeover for London Cocktail Week
German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
Robinsons squash sponsors Wimbledon with environmental focus
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Coca-Cola celebrates FIFA World Cup with AR football experience
London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...
Analytics: linking to major sporting events no longer fantasy football
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...
2018… a fallow year for UK festivals?
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis When Glastonbury, a festival the...