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To celebrate Mother’s Day 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition.

Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers

To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering...

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of McCoy’s.

McCoy’s ‘Win Gold’ £10,000 prize promo returns

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.

Shoppercentric research: in tough times, consumers favour loyalty cards

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...

No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the country giving away free Budweiser Prohibition Brew to UK consumers and help them ‘drink smart’ throughout 2018.

Budweiser Prohibition sampling helps keep Britons on the wagon

No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

Weetabix offers £5 free fruit in on-pack promotion

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs from the...

Mondelez has launched an on-pack promotion to support the launch of its latest “hunting” season TV ads for Cadbury Creme Eggs, as part of a £4m marketing investment. Creme Egg “super fan” Gregg, introduced this time last year for the brand’s first new creative campaign in four years, returns for the TV campaign.

Cadbury runs £1,000 hunt for white Creme Eggs

Mondelez has launched an on-pack promotion to support the launch of its latest “hunting” season TV ads for Cadbury Creme Eggs, as part of a £4m marketing...

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home screens in close proximity to stores across the UK.

Tesco hyper-local ‘However you do your Christmas’ DOOH campaign

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...

Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds from plush Kevin and Katie toys sold in store going to charity Teenage Cancer Trust.

Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust

Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

tpf launches The Perfect LG TV Experience for LG Electronics

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...