Tag: experiential, opinion, retail
How To Create The ‘Feel Good’ Retail We All Need Right Now
Aug 03, 2022
By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....
Alexa, what’s all the fuss about Black Friday?
Nov 12, 2021
The answer is sales, massive sales opportunities for retailers and extreme discounts for consumers, it is a win-win situation for all parties. Following on from previous...
Mind the knowledge gap: Retailers miss out on £15bn per year due to poor advice instore
Nov 05, 2021
1 in 10 shoppers have cancelled a planned considered purchase due to poor instore advice – Gen Z most likely to seek out experts – Gekko urging retailers and...
Covid Featured Case Study-Setting the stage for some extra festive fun
Oct 15, 2021
Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...
Covid Featured Case Study-A seriously satisfying solution
Oct 11, 2021
At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...
Growing under the radar: the role of experience in an age of hyper-convenience
Oct 01, 2021
From Weezy to Getir to Zapp, the pandemic accelerated a new wave of delivery services, touted as the “Netflix of grocery” currently expanding across UK cities. While...
N2O and Aquafresh give kids excitement for the dentist
Sep 17, 2021
Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...
How charities had to diversify during lockdown
Jul 02, 2021
The term “charity starts at home” is now truer than ever with unemployment rates at 4.9% (The Guardian) and many of the public now suffering the consequences due to...
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
Jul 02, 2021
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...