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PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.

PlayStation ‘Future of Play’ Tour

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour...

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week.

BBFB links with London Cocktail Week

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...

Brand Belief's ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, with a social media campaign aimed at getting busy office workers to try out some desk-based exercises. It’s Lunchtime includes major media, promotional and trade support activity centred around the It’s Lunchtime RoadShow which runs until mid October and which should reach an estimated half-a-million shoppers.

‘It’s Lunchtime’ adds #lunchercise push

The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign...

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dogs Trust Big Scoop campaign

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...

Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour appearing at events throughout August.

Barefoot Tat-Toes reveal passions

Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot...

Alcohol-free wine Eisberg has agreed a three-year deal to be Official Wine Partner for the Tour of Britain, the UK’s biggest professional cycle race.

Eisberg wine partners Tour of Britain

Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...

FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...

Haywards pickles' ‘Lad in Salad’ campaign targets millennial males and features vloggers The Mean Machines demonstrating that pickled veg livens up salads.

Haywards puts ‘Lad’ into salad

Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...

Rioja brand Marques de Caceres and UK agents Halewood International have signed up as title sponsor of Manchester's Festejar Spanish festival in September.

Marques de Caceres Rioja supports Manchester Fiesta

Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International,...

Co-op is running a campaign embracing the British summer's unpredictability and helping customers do the same, with a charity link to the British Red Cross.

Co-op Unpredictable Summer Menu

Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...