Tag: alcohol, confectionery, food, independent retailers, retail, sampling, shopper, shopper marketing, whynot!
Growing convenience stores
Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...
Branston, Pilgrims Choice promo
Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...
Gastro Alfresco ‘#Alfrexit’ vote
Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...
Branston summer sampling activity
Branston, the UK’s favourite pickle brand, will be sampling at the Battle Proms and Folk by the Oak this summer to raise awareness of its chutney range and its use in...
Optiwell identifies snacker profiles
Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank Goodness’ campaign...
Lipton Ice Tea Extend Your Weekend
Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...
Clipper Teas sampling drive
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
Grace Foods appoints Trigger
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial...
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
