Tag: BEcause, Clipper Teas, direct marketing, direct to office, ethical marketing, experiential, Fairtrade, food, GemsAtWork, hot beverages, hot drinks, Response One, sampling, UK, Wessanen
Clipper Teas sampling drive
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
Grace Foods appoints Trigger
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial...
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
innocent inspires people to ‘exercise wild’
Drinks brand innocent is running a new ‘real world’ campaign for innocent Coconut Water, with the theme of changing how people see exercise and related habits...
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Economist sewage coffee challenge
The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Renault Twingo London awareness drive
Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...
