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Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of its new Smirnoff Equalizer campaign, which features an app that allows Spotify subscribers to analyse their playlists and find out what the balance between male and female artists is.

Smirnoff and Spotify let users ‘equalize’ their playlists

Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion, social media competitions and limited edition promotional cans.

Friels First Press Vintage cider runs Record Store Day promos

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...

Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to more than 800 shows taking place in over 60 venues around the Midlands town.

Hooch sponsors Leicester Comedy Festival

Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...

London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work. KruLive will now take payment in any of the top five cryptocurrencies: Bitcoin, Ethereum, Ripple, Dash and Litecoin.

Experiential specialists Kru Live “first UK agency to accept BitCoin”

London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work....

LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s population has taken the necessary steps to combat global climate change.

LOUIS XIII cognac commissions Pharrell Williams song for release in 2117

LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s...

Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, a unique space full of possibilities, powered by its products.

Naked Juice adds Colourtopia to Festival No.6

Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, an experiential activation which the brand has...

Swedish fruit cider brand Kopparberg has ended its UK summer experiential activation campaign in style, with a brand-new activation, ‘The Recycling Rig’, a giant machine which rewards consumers who recycle with great summer music.

Kopparberg ends summer experiential campaign with ‘The Recycling Rig’

Swedish fruit cider brand Kopparberg has ended its UK summer experiential activation campaign in style, with a brand-new activation, ‘The Recycling Rig’, a giant...

Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending attend Boomtown and Reading festivals this August.

Logic vapes makes foray into UK festivals

Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending...

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix on the Go signs deal with Live Nation

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....

SHS Drinks has launched a new heavyweight interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two million 18 to 24-year-old consumers every week throughout the summer until September.

WKD summer experiential/social campaign

SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...