Tag: alcohol, digital, entertainment marketing, event marketing, experiential, FAB, Flavoured Alcoholic Beverages, low-calorie, music, SHS Drinks, WKD
WKD summer experiential/social campaign
SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...
Strongbow launches £10,000 ‘Epic Festival Entrance’ promo
Heineken cider brand Strongbow is offering the chance to win a ‘Make an Epic Festival Entrance’ prize package worth up to £10,000, including entrance to the...
McDonald’s, Cadbury, Capital link with Fusion Festival
McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....
Desperados celebrates festival season 2017 with on-pack promotion
Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events...
Clipper turns up volume with Flavour That Sings experiential
Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing...
Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push
Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Danone Light & Free, Spotify exclusive music campaign
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...
Oculus launches UK experiential retail tour
Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started...
Red Bull Shout/out debut
Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages,...
