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Event agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals, including Bestival and Festival No. 6, across summer and autumn 2016.

TRO takes Volvo on the festival trail

  Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings.

Kerry ‘free music’ promo

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings. The new...

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

Branston will be sampling its chutney range at the Battle Proms and Folk by the Oak events this summer to drive usage in the traditional British picnic.

Branston summer sampling activity

Branston, the UK’s favourite pickle brand, will be sampling at the Battle Proms and Folk by the Oak this summer to raise awareness of its chutney range and its use in...

Lipton Ice Tea’s Extend Your Weekend Monday morning event campaign continues this Monday at London’s Truman Brewery with Adam Buxton’s Bike Powered BUG.

Lipton Ice Tea Extend Your Weekend

Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...

This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival.

Bakermat launches Corona SunSets

This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival. Dutch melodic and deep house DJ and producer...

Great Western Railway (GWR) has partnered with NME for this year’s festival season with Spotify playlists, guides and recommendations for festivalgoers.

GWR targets festivalgoers

Great Western Railway (GWR) has partnered with NME to celebrate the start of this year’s festival season with the curation of Spotify playlists, guides and...

Dreamland Margate, the UK's oldest amusement park, has appointed Brand & Deliver to run seasonal sponsorship and awareness-driving brand partnerships.

Dreamland appoints Brand & Deliver

Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash.

Red Bull Culture Clash limited can

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...

The IPM has joined with The Partnership Panel for a one day conference, Partnership Marketing: Creating the Perfect Blend, on April 22nd 2016 in London.

IPM Partnership Marketing Conference

The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...