Tag: , , , , , , , , , , , , , , , , , , , , , , ,

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in partnership with music and discovery app, Shazam.

Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

Jaguar Land Rover celebrates with Goodwood Top Trumps prize game

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...

The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a personalised selection of recipes based on their experiences.

Knorr launches ‘Eat Your Feed’ Instagram-powered menu app

The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with music event organisers Live Nation and to celebrate the Danish beer brand’s up-weighted focus on live music for 2018.

Carlsberg launches Live Nation ticket competition

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...

Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found.

On-demand laundry start-up Zipjet in F2F leafleting campaign

Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that will test gamers’ code breaking skills.

Fridge Raiders partners with Call of Duty WWII

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT

How can automation software and staffing apps benefit the promo industry?

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...

Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with the PLAY-DOH brand through a number of hands-on activities.

PLAY-DOH Imagination Tour starts in the UK

  Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with...

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

GAME celebrates Prey launch with NME’s first-ever AR cover wrap

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive...