Education

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code Consultation: IPM Explains all…

In May, CAP launched a public consultation to discuss proposed amends to the CAP Code.  CAP aim to make key changes to the CAP Code following investigation into...

Shell’s Make the Future Festival is the largest branded festival of 2016 according to global creative agency, Imagination, which created it for Shell.

Shell runs 2016’s largest branded UK festival

Shell’s Make the Future Festival, taking place from June 30th to July 3rd on a site the size of four football pitches in London’s Olympic Park, is set to be the...

Pitching secrets: found in a bowl of chilli

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...