Education

Hellmann's

Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis

Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...

Bird's Eye

Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion

Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...

Harper's Bazaar

Harper’s Bazaar launches the second annual edition of Bazaar Art Week

Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine, will launch the second annual edition of Bazaar Art Week this October....

July 2019

Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water

Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...

easyjet

easyJet and HaprerCollins team up to launch summer on-board lending library

easyJet launches summer on-board lending library with over 60,000 books stocked on more than 300 aircraft serving 20 million passengers Europe-wide  Research...

pink news

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity...

Hels Angels Seedlip

Hel’s Angels rolls out Seedlip seedsower activations

Hel’s Angels have rolled out frontline training in the casual dining groups where Seedlip is listed. Specially trained SeedSowers are providing bar staff with further...

week 23

Amazon partners with Enterprise Nation to open pop-up shops in the UK

Amazon, Enterprise Nation, Direct Line for Business and Square are partnering to open 10 Clicks and Mortar pop-up shops in cities across the UK, with the first shop...

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code Consultation: IPM Explains all…

In May, CAP launched a public consultation to discuss proposed amends to the CAP Code.  CAP aim to make key changes to the CAP Code following investigation into...