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The IPM has joined with The Partnership Panel for a one day conference, Partnership Marketing: Creating the Perfect Blend, on April 22nd 2016 in London.

IPM Partnership Marketing Conference

The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...

Bupa UK is running a one-of-a-kind interactive music video starring band The Futureheads that shows people how their bodies are performing.

BUPA teams with Futureheads

Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

Vodafone UK appoints FreemanXP

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...

Ellie Goulding gave two fans a shock when she joined them for a live performance of her single, Army, as part of MasterCard's Priceless Surprises campaign.

MasterCard surprises Ellie Goulding superfans

BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of...