London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work. KruLive will now take payment in any of the top five cryptocurrencies: Bitcoin, Ethereum, Ripple, Dash and Litecoin.
Tom Eatenton, CEO and Founder of Kru Live, says that he is confident in the viability of cryptocurrencies as a payment mechanism and adds that the company has been approached by clients wanting to use them. He observes: “It won’t be for every client, although if one of our clients wishes to use this method of payment then we are more than happy to accommodate them. If household names like Microsoft, Expedia and Subway can do it, why can’t we? We are willing to demonstrate this confidence and the desire of many of our global clients to find more cost-effective means of doing business across borders by offering this as a method of payment.”
Eatenton adds that Kru Live has “put in place a detailed structure and processes to make this possible as well as to manage the risk in current currency fluctuations.”
Sarah-Jane Benham, managing director of Kru Live, comments: “We are now seeing the rise in interest and investment in cryptocurrencies, so we again want to stay ahead of the game and ensure we are responding to client demand.”
Kru Live works with a global group of agencies known as The Staffing and Entertainment Collective, and claims to be seeing growing demand for international activity, with more than 20% of its business coming from outside the UK.
Founded in 2005, Kru Live is a multi-award winning global live brand engagement agency specialising in event staffing and entertainment. It works with both brands and agencies; brand clients include MasterCard, HSBC, NFL, LandRover, Birds Eye, Oculus Rift, PlayStation, Google (pictured) and Nivea.
Kru Live founded global network The Staffing & Entertainment Collective in 2014; it now covers 34 countries. Recent international activations include pan-European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.