Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending attend Boomtown and Reading festivals this August.
JTI has worked with integrated agency Ignis to design and build the Logic Vape Zone which has already been deployed at some of London’s top festivals – Wireless, Lovebox and Citadel, as well as appearing at the last ever Secret Garden Party in Huntingdon.
The Logic Vape Zone offers adult vapers the opportunity to take time out during the festival, to vape and engage with specialist Logic staff whilst enjoying a coffee or a cold drink while soaking up the festival atmosphere.
The activity focuses on the capsule vape system Logic Pro and the refillable vape system Logic LQD, as well as offering adult vapers the opportunity to charge their vaping devices during the course of the festival. Both device formats offer vaping liquids in six flavours – Tobacco, Menthol, Cherry, Berry Mint, Strawberry and Vanilla – and a variety of strengths.
Logic specialists are on hand to assist consumers with the products, demonstrating how to set up the devices and showing adult vapers how to use the carefully designed liquid delivery methods.
ignis is a multi-award winning independent brand activation agency based in Fulham. Clients include Jameson Whiskey, Sheraton Hotels, Fuller’s, Betfair and Cuticura.