Tag: alcohol, behaviour change marketing, charity, charity donation, charity partnership, Coca-Cola, Coke, e, FairShare, on-pack, on-pack promotion, partnership marketing, partnerships, periential, prize draw, prize draws, prize promotion, prize promotions, public sector, road safety, roadshow, roadshows, sampling, shopper, shopper marketing, social media, soft drinks, truck
Coca-Cola Christmas truck tour visits Twitter
Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...
Ambient ‘One Black Button’ Xmas appeal
Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to...
Sun-Pat Fuel Your Dreams campaign
Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...
Marie Curie turns Piccadilly Circus yellow
This weekend saw the clocks go back in the UK as British Summertime ended: and cancer charity Marie Curie took the opportunity to take over London’s iconic Piccadilly...
Um Bongo Movember ‘grow the mo’ pack
Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...
Brands support LGBT Rainbow Laces
Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...
Copa90 launches refugee football cup
Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...
Dogs Trust Big Scoop campaign
Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...
Heinz, Global radio #CanSong campaign
Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...
Promotional Products Week 2016
New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go...
