Tag: behaviour change marketing, opinion
Changing Behaviour and Boosting Campaigns
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...
Why the road less travelled is best for your next travel incentive
Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...
LOUIS XIII cognac commissions Pharrell Williams song for release in 2117
LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s...
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
Coca-Cola Christmas truck tour visits Twitter
Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...
Daley, Adlington, Disney, Change4Life
British sporting champions Tom Daley and Becky Adlington have joined forces with Disney, Change4Life and the Amateur Swimming Association (ASA) and are encouraging...
Coca-Cola 2015 designated driver campaign
Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...
