New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go on to purchase from that company and a massive 83% will be able to recall a branded product on their desk without having to refer to it.
The research has been released in advance of this year’s Promotional Products Week, which runs from 12th to 16th September 2016.
According to bpma director general Gordon Glenister: “Over the years research compiled by the bpma suggests that it’s one of the most effective advertising mediums, with most organisations using to create greater brand awareness. Promotional products are four times likely to make the recipients feel appreciated than the mediums of web, print and TV.”
The theme for this year’s Promotional Products Week is ‘Blow your own trumpet and Promote your brand.’ Glenister observes: “We have learnt from the past economic downturns that it is those companies that promote themselves more that stand out against their competitors.
bpma research shows that the average time someone keeps a promotional item is around 2.5 years, longer if it’s more expensive or has a particular memory associated with it.
This year, the bpma has teamed up with Pancreatic Cancer UK to try and raise £10,000 for the charity by encouraging companies to promote themselves using a promotional product or garment in a photograph or video, and at the same time to donate £3 or more to https://www.justgiving.com/fundraising/bpmapromoteyourselfday