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National BBQ Week _IPM

A Quarter Century of Better British BBQ’ing supported by major grocery brands

National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...

Lucozade_Ribena_Suntory_IPM (2)

‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign

TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...

Buxton_ZealCreative

ZEAL helps BUXTON multi-pack sales “Rise Up”

The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with...

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes.

Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...

Lush

Lush gives free coffee to those with reusable cups at new pop-up

Open for four weeks from Tuesday 14th August, Lush is running its #carrythecup pop-up vegan coffee shop. Located in the Lush Soho Studio on Beak Street, Lush in...

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Pepsi MAX brings back the Pepsi Taste Challenge

Pepsi MAX is calling consumers to experience the taste of the soft drink this summer.  From 2nd August, the brand is running the Pepsi MAX Taste Challenge in which...

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Q&A with Jake Xu: The future of grocery retail

Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future.  A few weeks back, I stumbled...

week 35

Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme

Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...

Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, , offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.

Supermalt launches on-pack carnival holiday competition

Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 lucky retailers from now until the end of September as part of a new competition rewarding the independent channel.

Lucozade Ribena Suntory runs £60,000 cash retailer competition

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition...