Tag: celebrity endorsement, charity, fund raising, MEC, media, MIND, selfies, social media, UGC, user generated content
‘Take Off The Tape’ for Mind
Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them...
Levi Strauss brings recycle discounts to UK
Levi’s is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi’s products for consumers who donate old clothes and shoes....
Lily’s Kitchen donates 650,000 pet meals
British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...
Cancer Research Dryathlon 2016
Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...
Fairy partners Make-A-Wish again
Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...
Levi Strauss US helps shoppers give back
In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...
Turnbull & Asser raises cash for Dogs Trust
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
Western Union ‘Chain of Betters’ social push
The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...
Heinz partners RVS for Heroes campaign
Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging...
