Tag: alcohol, content, content marketing, digital, event marketing, experiential, influencer marketing, influencers, Kinetic, Kraken Black Spiced Rum, OOH, Out of Home, sampling, shopper, shopper marketing, social media, spirits
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Hellmann’s launches Real Food Tour
Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real...
Jaguar Land Rover celebrates with Goodwood Top Trumps prize game
Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Robinsons squash sponsors Wimbledon with environmental focus
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Young people more at risk of falling for prize draw scams, says new research
Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...
Coca-Cola runs biggest-ever summer campaign across key brands
Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...
Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...