research

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ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience

The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...

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Experian launches a new breed of data enrichment to protect online revenues for publishers

The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...

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PHE launches UK’s first mental health campaign targeting children and young people

The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...

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Brand Support for Social Causes is Disingenuous, say 59% of Young Brits

24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...

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A Ray of Hope for Event and Promo Staffing Agencies

London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...

TLC 18th JUNE

The New Norman

Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...

The Park PR 18th JUNE 2020

The Future of Experiential Marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...

The Park 07 May 2020

What the new world of work should look like

The current situation should provide a new anchor for how we make decisions about office-based work. A re-ordering of priorities, a swap of what is normal and what is an...

For Good Causes - 07 May 2020

5 Statistics that Could Change the World

One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...

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Retail Gain and Retain in a Post COVID-19 World

16th April 2020 –  Klarna, the leading global payments provider enabling over 85 million consumers worldwide to pay later in-store and online analyses the psyche of...