research
KLM beats January blues with vending machine dispensing gifts
New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...
Reinventing the airline experience using an analysis of passenger emotions
Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...
The importance of wellbeing at work
Jenny Pollard, HR Director in EMEA at Wasserman UK shares the importance of wellbeing programme at work and how it benefits employees and company. Research has shown...
Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers
New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
Will collaborative retail save our high streets?
Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
