research

Clarity

Over half of consumers think disruption in retail is a positive thing

Launched yesterday, new research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over...

Savvy research

Savvy reveal Father’s Day spending insights

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings...

Zinklar trend report

Zinklar releases CSR report ahead of their appearance at IPM CONNECT 2019

Zinklar has released a new Corporate Social Responsibility research report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you...

BAM featured image

The Value of Youth Market Research

Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...

differentology

New research reveals that UK SVoD subscribers deem advertising on SVoD unacceptable

New research revealed that almost three quarters (72%) of UK SVoD subscribers that expressed a preference, do not consider any form of sponsorship or advertising on...

champions league

Leading market research company, Zinklar, publishes research into Saturday’s Champions League final

The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting.   The survey revealed that...

comic con

MCM Comic Con London attendees make switch to Instagram over Facebook

Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...

Savvy

New research shows that younger consumers rate experiences over products

Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them.  A new survey (of 1,000 UK...

ASA

ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1

The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...

jfdi barometer

Is 2019 the year medium sized agencies grow up?

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...