research
How to make your Christmas campaign stand out
It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Young people more at risk of falling for prize draw scams, says new research
Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...
“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic
Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...
Consumers still like on-pack promotions, but want extra convenience digital brings
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Millennials “would spend more” if part of a brand’s community
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...
Local vs Global: Who wins at Freshers?
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...