Category: research
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
How brands can support the LGBTQIA+ community for Pride – and beyond
Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...
Best Practice Guide to Influencer Marketing From Big Little LDN
Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause...
MARS Agency Launch Insightful Universal Trends Report
The MARS Agency has recently launched an insightful universal trends report that surveys over 14,000 shoppers worldwide, highlighting 7 key trends that will impact...
‘Understanding Loyalty In Europe’ White Paper Launch By Mando
We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...
Marketing Trends For 2023 From TLC
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...
Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...
Rewards Matter Most
Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...
Mando-Connect Loyalty Event Celebrates Whitepaper Launch
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...
The Season of Scrooge?
Almost half of employees don’t expect to receive a Christmas gift from their employer, according to research from Blackhawk Network 88% of employees would like to...
