research

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers

With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...

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Seven lessons for European Premium Brands looking to thrive during recession

Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...

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ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience

The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...

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Experian launches a new breed of data enrichment to protect online revenues for publishers

The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...

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PHE launches UK’s first mental health campaign targeting children and young people

The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...

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Brand Support for Social Causes is Disingenuous, say 59% of Young Brits

24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...

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A Ray of Hope for Event and Promo Staffing Agencies

London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...

TLC 18th JUNE

The New Norman

Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...

The Park PR 18th JUNE 2020

The Future of Experiential Marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...

The Park 07 May 2020

What the new world of work should look like

The current situation should provide a new anchor for how we make decisions about office-based work. A re-ordering of priorities, a swap of what is normal and what is an...