Category: research
Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...
Rewards Matter Most
Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...
Mando-Connect Loyalty Event Celebrates Whitepaper Launch
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...
The Season of Scrooge?
Almost half of employees don’t expect to receive a Christmas gift from their employer, according to research from Blackhawk Network 88% of employees would like to...
The Nudge Factor
How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...
A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions
In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....
Exclusive Launch Of New Promotions Research
Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...
What The British Want From Promotions
Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...
Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...
Seven lessons for European Premium Brands looking to thrive during recession
Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...
