research
Is 2019 the year medium sized agencies grow up?
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions
The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...
Confidence in the European advertising business rises slightly in Q4/2018
Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate...
Point of Market Entry: Will it be your brand they choose?
Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...
The Mars Agency reveals the 2019 shopper marketing trends
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...
Imagination previews 2019 experiential trends
Members of Imagination’s global team of creative strategists preview what you’ll be seeing within the experiential marketing space in 2019 – and what you can...
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...
How to make your Christmas campaign stand out
It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...
Local vs Global: Who wins at Freshers?
Jul 26, 2018
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...