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The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

The Kraken brought to life with East London 3D mural

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC).

BMW chooses experiential for adventurous X2 launch

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...

The aim of the campaign is to engage a new audience of food enthusiasts and encourage consumers to use the product in home cooking through an on-pack promotion and an online competition.

Branston launches Pickle Pioneers to demonstrate versatility

Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be more transparent, new research reveals.

UK public wants rules on social influencers tightened up

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that will test gamers’ code breaking skills.

Fridge Raiders partners with Call of Duty WWII

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...

Princes has launched an integrated marketing campaign, 'So Good. So Simple’, to support its canned fish and fruit product ranges.

Princes runs integrated marketing campaign for canned fish and fruit

Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated marketing agency HeyHuman in support of this year's House of Peroni residency, which is being managed by M&C Saatchi PR.

Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...

easyJet has partnered with the Netherland Board of Tourism and Conventions to promote its flights to the Netherlands via a pop-up, ‘Café van der Sprinkles’, which opens in London’s Leicester Square from Friday 22nd September to Sunday 24th September 2017.

easyJet and Dutch tourist board create sprinkles pop-up ‘Café van der Sprinkles’

Low-cost airline easyJet has partnered with the Netherland Board of Tourism and Conventions to promote its flights to the Netherlands via a pop-up, ‘Café van der...

Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off's Benjamina, for the launch of its new flavoured dairy-free spreads range.

Flora teams up with food influencers for dairy-free flavoured spreads launch

Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July to October. It will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.

Grace Foods puts biggest ever investment behind Grace Say Aloe

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...