Tag: content marketing, Institute of Promotional Marketing, IPM
1HQ Brand Agency’s latest Cue magazine, ‘All Systems Go’ is out now!
Cue 13 takes a detailed look at how Systems Thinking provides a view of the world working as an interconnected whole. We highlight how this holistic approach interlinks...
Twitter campaign brings dating stories to life
Twitter is celebrating its conversations that challenge Valentine’s day customs with an integrated campaign, including out-of-home, video, and experiential. The...
OREO sparks playful connections with first fashion collection
The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...
‘No Time To Die’ star Daniel Craig announces search for talented James Bond fans
EON Productions, Metro Goldwyn Mayer Studios (MGM), Universal Pictures International and United Artists Releasing have launched a global initiative challenging the most...
Cadbury Creme Egg launches ‘EATertainment’ VOD platform
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the first...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
Topgolf tees up the UK to ‘Go out swinging’ in 2020
Topgolf has created three social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups. Twelve Agency has created a...
Samsung takes consumers to the edge of space with SpaceSelfie
Samsung Electronics Co. Ltd announced a bold mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space....
Purdey’s punches through with positivity
Red Consultancy has created a Positivity Check-Up tool to help Brits curate their social media experience into a more positive one on behalf of natural energy drink...
Cadbury uses digital out of home to help the nation choose its favourite new Dairy Milk flavour
Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition...
