Tag: digital, OOH, partnership, shopper, trial and awareness
Horlicks appoint Cat Among The Pigeons
Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the brand...
N2O Creates A Coronation Treat Party Fit For A King For Tesco
Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring. The touring experience will...
Trebor refreshes brand with new “Own It” creative platform
Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new creative platform “Own It”, as it seeks to engage with a new, younger audience. The...
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Chiquita Bananas offers Londoners free rides for a banana
Chiquita Brands International has launched a major marketing campaign for its Chiquita bananas, kicking off the activity with the offer of a free ride for Londoners in...
Coca-Cola celebrates FIFA World Cup with AR football experience
London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...
Lucozade Zero x Love Island partnership
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Mars Wrigley launches football themed ‘Sweetstake’ promotion
Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...
