Tag: influencer marketing, insight, IPM, social
How To Ace Influencer Marketing
The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing...
Best Practice Guide to Influencer Marketing From Big Little LDN
Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause...
Six Most Common Influencer Marketing Challenges For Brands
Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN. Having worked in this field for over a decade, Holly remembers when brands were trading...
The fall of the Instagram Influencer
BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
BMW chooses experiential for adventurous X2 launch
Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Fridge Raiders partners with Call of Duty WWII
Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...
Princes runs integrated marketing campaign for canned fish and fruit
Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...
