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Tag: brand partnerships, carbonated beverages, CCEP, Coca-Cola, Coca-Cola European Partners, computer games, digital, drinks, FIFA, FIFA World Cup, Football, games, games consoles, on-pack, on-pack promotion, OOH, Out of Home, partnership, partnership marketing, partnerships, point of sale, POS, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, social media, soft drinks, sports, sports sponsorship, unique codes, video games, virtual incentives
May 03, 2018
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
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