Tag: brand partnerships, carbonated beverages, CCEP, Coca-Cola, Coca-Cola European Partners, computer games, digital, drinks, FIFA, FIFA World Cup, Football, games, games consoles, on-pack, on-pack promotion, OOH, Out of Home, partnership, partnership marketing, partnerships, point of sale, POS, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, social media, soft drinks, sports, sports sponsorship, unique codes, video games, virtual incentives
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Three launches pop-up Pug Brunch
Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the...
Options free digital magazine subscriptions offer
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....
Col Sanders as romantic hero in KFC US Mother’s Day promo
To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...
Rockstar runs Gears of War prize promo
Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...
