Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.
Options, which according to Nielsen Scantrack data is the UK’s leading instant hot chocolate brand, is owned by tea and hot beverages company R. Twining & Company Ltd.
The promotion which runs from now until December 31st, 2017, was created by brand activation specialist Toucan, in partnership with Readly. Consumers can claim one month’s free membership of the UK’s No 1 magazine app worth £7.99, by redeeming the unique codes which feature on jars across five flavours of Options hot chocolate (Belgian Choc, Mint, Orange, White Choc and Salted Caramel). Options hot chocolate jars 220g retail at £3.99.
Claimants are directed to an Options branded landing page where they can set up a Readly account and gain access to over 2,000 magazines across five different devices (so family members can share) without submitting their bank details. The initial one-month subscription can be extended twice for a maximum of three months by buying another two jars.
Andy Corris, Senior Brand Manager for Options said “Options is all about having your hot chocolate moment your way. Our drinkers love the wide range of hot chocolate flavours we produce and partnering with Readly offers something for everyone, really allowing our consumers to tailor their perfect hot chocolate moment.”