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scrabble

Scrabble to celebrate 70 years with immersive pop-up

Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...

Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.

Kiddylicious creates new mobile game

Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy...

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal offers in multiple countries.

McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that will test gamers’ code breaking skills.

Fridge Raiders partners with Call of Duty WWII

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...

Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with the PLAY-DOH brand through a number of hands-on activities.

PLAY-DOH Imagination Tour starts in the UK

  Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with...

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza in London’s Brunswick Centre – don’t feature traditional festive imagery. Instead, they tell a story about hordes of flesh-eating zombies, to promote the new Christmas-themed zombie game Dead Rising 4.

Xbox launches zombie game trailer in Christmas lights

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...

Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media.

Hasbro Bop It! roadshow

Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving...

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.

PlayStation ‘Future of Play’ Tour

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour...

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its 2016 Christmas catalogue, worth more than £13,300.

Win The Entertainer Xmas catalogue

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its...