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BrewDog becomes the official finisher drink partner of Tough Mudder UK

Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...

chris wilson

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...

Pizza

Asda trials pizza delivery service in partnership with Just Eat

Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...

tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, to launch Batiste’s new premium range of dry shampoos.

Batiste shampoo and Benefit Cosmetics partner for premium brand launch

tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to...

Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands, including The Famous Five, The Secret Seven and Malory Towers.

Enid Blyton Entertainment chooses Brand & Deliver for UK partnerships

Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands. Enid Blyton...

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the UK.

Goals Soccer Centres appoints ATOM to manage brand experiences.

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Echo Falls in partnership deal with ITV2’s Love Island

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...