Tag: all bar one, brand activation, campaign, drinks, experiential
Jackanory creates All Bar One takeover to highlight Chambord’s ‘Live Rose Tinted’ campaign
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and...
Seedlip appoints Hel’s Angels for sampling campaign and training programme
Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...
Carlsberg UK encourages shoppers to use less plastic
Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings. To...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
J2O create Snapchat glassware to mark the return of Glitterberry flavour
J₂O’s favourite limited-edition flavour, Glitterberry, is back, and this year it’s available much earlier than ever before. In stock now, it allows operators to...
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
Robinsons squash sponsors Wimbledon with environmental focus
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign
Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
