Following a competitive pitch, creative communications agency, PrettyGreen, has been appointed by Unilever’s Dove Division to oversee micro-influencer marketing, content creation, and e-commerce strategy, including TikTok Shop. Home to some of the world’s most iconic brands including Dove Men.
The agency will lead activity across key channels as part of an expanded multi-discipline brief and work in close partnership with Unilever’s in-house teams to elevate the role of social and influencer in driving fame, engagement and conversion across the Dove portfolio.
The partnership will kick off with a debut activation for Dove, marking the first major campaign delivered under the new integrated remit.
Jennifer Bibby, Assistant Brand Manager at Dove, said:
“PrettyGreen impressed us with their cultural understanding, creativity and channel fluency. Their integrated approach across social, influencer and ecommerce, paired with a strong feel for our brands, made them the right partner to accelerate our ambition in 2026. We’re excited to see the impact of our first campaign together for Dove.”
Sarah Henderson, Managing Director at PrettyGreen, added:
“We’re incredibly proud to be partnering with such a powerhouse. Unilever’s brands are culturally defining and purpose-driven, which is a dream for us. With a new multi-channel remit that spans everything from influencer storytelling to TikTok Shop, we’re gearing up for a huge year, starting with a standout moment for Dove.
This partnership is a brilliant example of how influencer has evolved into a true growth driver. Our role is to harness the power of creators, communities and commerce in a way that feels native, credible and high impact. With an integrated remit spanning influencer and ecommerce, we’re building connected ecosystems designed to deliver both cultural relevance and measurable results.”
