To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.
The company has made the novella available as an e-book, which can be downloaded for free for a limited time on Amazon.com. KFC also plans to surprise 100 fans on Facebook with the chance to win dinner and a hard copy of the book.
The novella is being given away for free with the KFC $20 Fill Up, which includes eight pieces of Extra Crispy Chicken, a large coleslaw, four biscuits and two large helpings of mashed potatoes and gravy.
George Felix, director of advertising for KFC U.S., said: “The only thing better than being swept away by the deliciousness of our Extra Crispy Chicken is being swept away by Harland Sanders himself. So this Mother’s Day, the bucket of chicken I get for my wife will come with a side of steamy romance novella. Dinner is taken care of and she’ll have the time to escape her busy schedule.”
Set in Victorian England, the novella follows rebellious Lady Madeline Parker, who finally feels like she is in control of her life after running away from Parker Manor and a loveless betrothal. When she finds herself swept into the arms of Harland, a handsome sailor with a mysterious past, she realizes she cannot control how she feels. Madeline must choose between a life of order and a man of passion.
Mother’s Day in the US falls on the second Sunday in May every year (so in 2017 it is May 14) and is KFC’s best-selling day of the year. The restaurant chain says it sees a 40% sales jump, serving about 380,000 families each year on Mother’s Day.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain and is a subsidiary of Yum! Brands, Inc.