Tag: celebrity endorsement, competition, competitions, content marketing, digital, event marketing, experiential, food, General Mills, Institute of Promotional Marketing, IPM, IPM Awards, Lawn Tennis Association, LTA, Nature Valley, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, retail, sampling, savoury snacks, shopper, shopper marketing, snack, snack food, snacks, social media, Space, sponsorship, sports sponsorship, tennis
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...
Cadbury and Merlin reunite for on-pack free ticket promotion
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Cadbury gives consumers chance to play football with Premier League stars
Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
Oreo experiential roadshow activity helps consumers ‘Discover Your Flavour’
Global food group Mondelez has launched a UK roadshow to back Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour, as voted for...
