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Marigold launches new ‘Try Me Free’ campaign
Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017. The...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
Brass develops insight offering with new hire
Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight....
Burger King offers ‘Mystery Burgers’ in France and free food for sacked workers in US
Burger King has launched a new ‘Mystery Burger’ promotion in France, which offers consumers the chance to get a random product from the fast food chain’s 10...
Kopparberg ends summer experiential campaign with ‘The Recycling Rig’
Swedish fruit cider brand Kopparberg has ended its UK summer experiential activation campaign in style, with a brand-new activation, ‘The Recycling Rig’, a giant...
Heinz Yellow Mustard offers UK NFL fans Super Bowl trip chance
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign which includes a competition to win...
Rustlers rolls out nationwide sampling campaign for new Gourmet burger range
Snack food brand Rustlers is running a nationwide sampling campaign for its recently-launched Gourmet burger range. Rustlers Gourmet ‘Classic’ Burgers and ‘BBQ’...
McDonald’s ‘bling box’ collaboration with designer Macdonald
McDonalds UK has partnered with fashion industry icon, Julien Macdonald OBE, to unveil his interpretation of a deluxe burger box for McDonald’s Signature Collection,...
Heineken 0.0 sponsors inaugural Mindful Drinking Festival
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...