Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017.
The on-pack campaign, which is designed to drive trial of its 11-strong range of cloths and scourers, will see almost 250,000 packs stickered with the ‘Try Me Free’ campaign and will offer consumers the opportunity to try one of the Marigold cloths or scourers for free, in exchange for submitting a 15+ word review.
Laura Marsden, Shopper Product Manager for Marigold, comments “Marigold products are renowned for their quality, reliability and durability. Our cloths and scourers have strong USPs and we are confident that when consumers try our products, they will love them as much as we do. Try Me Free is a great way to drive trial of the extended range while attracting new shoppers to the brand.”
Robert White, Planning Director at ZEAL Creative, the agency which created the campaign for Marigold, adds: “Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. A Try Me Free is a powerful statement on-shelf that can help a leading brand to underline its premium positioning; and the one we have created for Marigold has real standout.”
The Marigold Try Me Free on-pack promotion will run until December 31st, 2017. Promotional packs will be available across Tesco, ASDA, Wilko, Ocado, The Range and Homebase, subject to availability.
ZEAL Creative has put together and run a number of award-winning campaigns for Freudenberg UK, which owns Marigold and also other cleaning brands, including Vileda. A ZEAL campaign for Vileda, Kids Go Free, won Gold in the Consumer Products – Household & Pet Care category at the 2017 IPM Awards, while ZEAL’s Magical Mops promotion won Gold in the same category in 2016.
Freudenberg is a German-owned global company founded in 1849 and still run by descendants of the original founder. Sectors it currently operates in include housewares and cleaning products, automobile parts, textiles, building materials and telecommunications.