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Tag: 1980s, character licensing, customer engagement, drink, fast food, food, games, international, licensing, loyalty, loyalty programmes, loyalty programs, McDonald’s, nostalgia, partnership, partnership marketing, partnerships, QSR, quick serve retail, restaurant, retail, retro, Rubik's Cube, shopper, shopper engagement, shopper marketing, Smiley Company, The Marketing Store, toys
McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
Jul 12, 2018
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
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McDonald’s launches Monopoly Wiiiin 2018 promotion
Mar 16, 2018
McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is the...
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