McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018.
This is the 13th consecutive year that McDonald’s has teamed up with Monopoly’s owner, global toy and game company Hasbro, for a promotion themed around the classic board game. The annual McDonald’s Monopoly campaign is one of the biggest promotions in the world, if not the biggest, in terms of prizes.
The promotion is open to consumers aged 16 or over who are UK, Isle of Man or Channel Islands’ residents. There is a No Purchase Necessary route for Northern Irish consumers.
There are four ways consumers can win prizes by collecting the game stickers which come with McDonald’s menu items:
- Instant Win – peel and reveal one of millions of prizes to win instantly. Prizes include £25,000 cash, MINI cars, Xbox One X game consoles, cameras, speakers, experience vouchers, cinema tickets, fashion vouchers and Sky passes.
- Collect to Win – collect and complete property sets from the classic Monopoly board to win prizes including £100,000 cash, holidays to Universal Orlando theme park, games consoles, speakers, NOW TV passes, fashion vouchers and experience vouchers.
- Online Win – all stickers carry a unique 10 character code which can be entered online at mcdonalds.co.uk/monopoly for the chance to win instant prizes every minute including cash, Deezer premium subscriptions and CeX vouchers, Sky Store vouchers and millions of other prizes.
- Finally, the ‘Got 10 Spares Game’ allows consumers to turn any 10 property sticker combinations into a Sky pass allowing them to get one day of Sky Sports or one month of Sky Entertainment, Sky Cinema or Sky Kids. Players can claim up to three passes during the lifetime of the promotion, but they have to be different.
The total prize pool on offer includes four lots of £100,000 (for getting both Mayfair and Park Lane), four lots of £25,000 in cash (instant win prizes), 20 MINIs, 20 Universal Orlando trips, 500 Xbox One X games consoles, 13,000 bundles of a NOW TV box and annual pass, Best Western Hotel breaks, Red Letter Day vouchers, Missguided or Mennace fashion vouchers, KitSound Wireless Speakers, Sony Action cameras, Mello skateboard kits, cinema tickets, PrezzyBox.com vouchers plus a range of online retailer discount vouchers and free McDonald’s menu items.
The promotion was created by The Marketing Store, which has been working on the McDonald’s Monopoly promotions for many years, with advertising created by Leo Burnett London.
Full terms and conditions and a full list of all prizes are available on the promotional website, monopoly.mcdonalds.co.uk.