McDonald’s launches McDonald’s Monopoly Win Win, the latest version of its annual Monopoly promotion, on March 22nd 2017. The promotion ends Tuesday May 2nd 2017.
This is the 12th consecutive year that McDonald’s has teamed up with Monopoly’s owner Hasbro for a game-themed promotion. McDonald’s has also announced that to celebrate the launch of the game promotion, it is bringing back the Cadbury Creme Egg McFlurry and Cadbury Caramel McFlurry products for a limited time.
This year sees McDonald’s and Hasbro offer customers a number of different ways to participate and win – including a new fourth way to play.
Each game sticker now has a multipurpose and allows customers the opportunity to win whatever way they play. These include:
- Instant Win – peel and reveal one of millions of prizes to win instantly
- Collect to Win – collect and complete property sets to win prizes
- Online Win – stickers carry a unique nine-digit code which can be entered online at mcdonalds.co.uk/monopoly for the chance to win cash every minute, Deezer premium subscriptions and CEX vouchers, plus millions of other prizes.
New for 2017, the fourth way to play allows customers to turn any 10 property sticker combinations into a Now TV pass with winners choosing between a one month’s Sky Cinema pass, a one month’s Entertainment Pass, a one month’s Kids pass or a one day Sky Sport’s pass.
Prizes on offer include four lots of £100,000 (for getting both Mayfair and Park Lane), four lots of £25,000 in cash (instant win prizes), 20 MINIs, 150 £1,500 Airtours vouchers, 500 Sony PlayStation 4 games consoles, 13,000 bundles of a NOW TV box and annual pass, Best Western Hotel breaks, Monopoly sets, Red Letter Day vouchers, BooHoo.com vouchers, KitSound Wireless Speakers, Sony cameras, Mello skateboard kits, cinema tickets, PrezzyBox.com vouchers plus discount vouchers and free McDonald’s menu items.
Steve Howells, Head of Marketing, Food and Beverages, at McDonald’s UK, said: “I know our customers excitedly await this promotion so I’m delighted to welcome back Monopoly at McDonald’s for a 12th year. We’ve listened to our customers and we know it’s frustrating when customers have stickers but not sets. I’m therefore excited to introduce this fourth way of playing, enabling customers to put these stickers to good use. I look forward to seeing some of our customers win big!”
McDonald’s Monopoly saw over 10 million prizes claimed last year.
The promotion was created by The Marketing Store, which has been working on the McDonald’s Monopoly promotions for many years, with advertising created by Leo Burnett London.
Full terms and conditions are available via monopoly.mcdonalds.co.uk/terms