Home Posts tagged shopper engagement
Tag: Brass, comment, competition, competitions, consumer engagement, consumer insights, consumer trial, on-pack, on-pack promotion, opinion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper engagement, shopper marketing, viewpoint
Brands need to leverage ‘owned media’ in-store
Jul 19, 2018
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
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McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
Jul 12, 2018
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
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Oct 05, 2018
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...