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ello

Vue Entertainment appoints ELLO Media to re-energise corporate products

Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products...

ello

The Dining Club Group spin-off launches to provide loyalty solutions for UK’s biggest brands

ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through...

mrm

How to plan the perfect promotional marketing campaign

Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.

TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...

Loyalty

What promotions can learn from loyalty programmes

YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal offers in multiple countries.

McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn customers into subscribers

Plucking Geese to get Golden Eggs

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate ‘The Science of You’.

Yakult celebrates ‘The Science of You’ with new on-pack promotion

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK

Have we seen the end of coalition loyalty programmes?

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...