Home Posts tagged customer engagement
Tag: customer engagement, entertainment marketing, movies, television
Summer 2019 marketing opportunities worth entertaining
Aug 15, 2018
Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...
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McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
Jul 12, 2018
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
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St Ives launches new agency, Edit
Mar 15, 2018
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
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Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...