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Summer 2019 marketing opportunities worth entertaining

Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal offers in multiple countries.

McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK

Have we seen the end of coalition loyalty programmes?

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.

St Ives launches new agency, Edit

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...

Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

Grass Roots acquired by Blackhawk

Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company...

Bridgestone Tyres are offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased.

Bridgestone uses Wickes incentives

Bridgestone Tyres are offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. As part of the promotion, customers will...