Home Posts tagged Smiley Company
Tag: 1980s, character licensing, customer engagement, drink, fast food, food, games, international, licensing, loyalty, loyalty programmes, loyalty programs, McDonald’s, nostalgia, partnership, partnership marketing, partnerships, QSR, quick serve retail, restaurant, retail, retro, Rubik's Cube, shopper, shopper engagement, shopper marketing, Smiley Company, The Marketing Store, toys
Jul 12, 2018
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
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